Sorento Lands Super Bowl XLVII Role

Great commercials or greatest commercials?
Blake Griffin time travels in his Optima...and by horse.

It’s a bit too easy to create a typical car commercial in your head; death defying international roads, alluring scenery, a canned voiceover telling you about the perfect features of the vehicle. Of all the ads, however, funny, awkward, or relatable car ads stick. Car commercials typically fall into two categories – boring and stuffy, or humorous but the vehicle is forgettable. Kia is far from typical, though, and strives to show commercials that are hilarious (Blake Griffin’s life lessons to his past self in an Optima), and interesting (the Soul Hamsters that know how to party), all while being informative and showing off the car’s best features.

Super Bowl commercials are on another level, the “big game” of advertisements. Despite the football being played, people anticipate the commercials just as much – who will make you laugh the hardest, bring sentimental tears to your eyes, stir controversy, get you out of your seat to buy their products. I’m in that large group of people who enjoy sports and love football, but am typically more excited for the commercials. Like every other year, big name brands flex their advertising muscles (and throw around their cash for the expensive spots), but Kia elbowed their way through the typical commercials in 2012. The ad featured model Adriana Lima and Motley Crue, in an epic story of an “extreme dream sequence” (there are even lumberjacks sawing a gigantic sub sandwich) that highlights the awesome that is the Kia Optima.

This year Kia has one 30-second spot in the third quarter featuring the Forte and one 60-second spot in the fourth quarter for the Sorento. The ad for the 2014 Sorento features a determined father attempting to park in the only available spot – a teeny, tiny space. Instantly relatable, the ad will answer an age-old question and play on something almost everyone has thought about when in a packed parking garage. The name of the commercial, “Tight Space”, should tell you everything you need to know.

If you could create a Kia Super Bowl commercial, what celebrities or musicians would you choose to feature?